Label
Art
How many times have you
purchased one wine over another because
of the label? Has a label ever moved you
to suddenly reach for the bottle and inspect
it more closely? Does a good label always
mean a good wine? Unfortunately, no. But,
one may reason, if as much attention was
given to the wine as was given to the label,
then you're probably in for a pleasant experience.
The Wine Skinny's featured label art each
issue is dedicated to those winemakers who
take the time and effort to make their wine
a total experience.
 A
couple of months ago, Murphy-Goode winery
launched a new package and marketing campaign
that emphasizes its down-to earth, no pretense
approach to wine. After partnering with
San Francisco advertising agency Duncan/Channon
and San Francisco label designer Macchiato,
Murphy-Goode's new look is decidedly nontraditional
-- with an appealing sense of humor in a
good looking package.
Captions like “We take
our wines seriously. Ourselves, not as much.”
arch over some great sepia-toned photos
of winemaker David Ready, Jr. (yes, that's
him in a Minnesota Vikings helmet -- apparently
a not uncommon sight) and the winery team
at work. Folks at the winery describes it
as a "straight-talking, boots in the
dirt, fun-loving brand," and we think
the new look captures that quite nicely.
We recently tasted a few new
releases from the winery and particularly
enjoyed the ($12). A heck of a deal
at this price, the wine offers nice balance
and complexity, with ripe tropical citrus
and melon accented with lemon zest and touches
of cream, smoke and toast. Ready to drink
now. Locate
this wine online or in your area.
Learn more about Murphy-Goode
and its wines at www.murphygoode.com.
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